The Australian Baseball Federation is pleased to welcome Yasmine Gray to the ABF Board from August 2012.
Yasmine has over twenty nine years’ experience in media, marketing and PR and is the Company Director and founder of Gray Media Services; Brisbane based public relations and marketing company.
Bringing together a rare skill set of exceptional experience in the communications industry, Yasmine has a genuine understanding of business in a wide range of industries; mining, health care, sport, IT, retail, not-for-profit and tourism are just some of the many industries in which Yasmine has applied her strategic planning and development skills.
As the Company Director of Gray Media Services, Yasmine successfully runs a team of public relations and marketing consultants providing a complete suite of services for a wide range of clients in varying industries across Australia and overseas.
In sport, Yasmine plays a significant role in advising The Brisbane Broncos on specific marketing, public relations and communications projects, and is also responsible for creating marketing, communications and sponsorship strategies for key sports players in the NRL and Queensland Reds.
An accomplished Editor, Reporter, Columnist and Presenter, Yasmine’s work has featured in the Courier Mail, Woman’s Day, Herald Sun, Channel Ten and Channel Nine, as well as broadcast and publication in London.
Yasmine’s extensive PR and marketing experience will lend well to the competitive Australian sporting landscape and the demands on baseball to evolve in this ever changing industry. Speaking of her appointment, Yasmine stated:
“It is truly an honour to have been given this wonderful opportunity and I look forward to working closely with everyone involved in the ABF and ABL. I believe the opportunities that lie ahead for baseball in Australia are enormous and I look forward to being able to use my experience in public relations and marketing to help the board achieve its goals and ensure that baseball becomes an increasingly significant part of the sporting landscape in Australia.”
ABF President David Hynes said that Yasmine will be a valuable addition to the Board:
“‘Yasmine’s professional background and experience with other sporting bodies will be of great benefit to the sport of baseball in Australia. Her extensive expertise in the fields of public relations and marketing, coupled with her willingness to make a contribution to the ABF and ABL, will ensure that the existing marketing and public relations performance of our sport will be enhanced considerably. Yasmine has a strong track record of achievement in all of her endeavours to date and we are confident that her appointment will prove to be of great value to the ABF, ABL and all of our key stakeholders”.
The ABF welcomes Yasmine Gray to her role as Director on the ABF Board, and looks forward to working with Yasmine to progress baseball into the sports next evolution.